The latest partner to jump on board for the Babes Ride Out UK debut is legendary footwear brand, Vans. A firm favourite of the VC, the London ladies rarely have anything else on their feet.
Celebrating their 50th anniversary earlier this year, Vans has a long tradition of supporting sports, art and music events that embody the brand’s ‘Off the Wall’ mentality. Enabling creative expression is at the heart of everything they do…and they make pretty rad shoes too!!
Gemma Harrison is one VC chick who rocks the Vans sidestripe on a daily basis…
Tell us about yourself:
My name is Gemma Harrison & I run VC. I'm 31 years old & I live in east London but I'm originally a Yorkshire lass from Leeds. I work as a luxury womenswear designer alongside running VC & I also design VCC with one of the fellow VC founders Namin Cho.... In a nutshell :)
VC’S GEMMA HARRISON TALKS BABES RIDE OUT UK x VANS
The latest partner to jump on board for the Babes Ride Out UK debut is legendary footwear brand, Vans. A firm favourite of VC, the London ladies rarely have anything else on their feet.
Do you remember your first pair of Vans?
I can't remember how old I must have been but I was pretty young. It was a pair of old skools in black... I wore them until they literally fell off my feet.
What connects you to the Vans brand?
For me the lifestyle aspect of Vans has always been the thing. It just seems to fit with how we live our lives here in London with the VC & The Shop. It’s all just bikes, friends, hanging out & having a damn good time whether that’s with motorbikes or whatever we do.
What does Vans stand for to you?
People doing cool shit.
Favourite style / pair of Vans?
A pair of black Sk8-hi ... I think people are pretty shocked to ever see me without a pair of these permanently glued to my feet & my leather jacket on. ha ha
ALL IMAGES BY JAMES A GRANT